Email marketing is one of the most effective channels for engaging customers and driving conversions.
But many small businesses and startups don’t have big marketing budgets to spend on expensive email services and tools.
The good news is there are many affordable email marketing platforms and apps to help you reach your audience without breaking the bank.
In this post, we’ll highlight 10 top picks for cheap and cost-effective email marketing service providers.
Whether you need to create and send newsletters, run targeted campaigns, get insightful reports, or manage subscriber lists, these budget-friendly tools have you covered.
Read on to find the best solutions to elevate your email marketing efforts without overspending.
The Top 10 Cheap Email Marketing Services Provider
1. Mailchimp
Mailchimp is likely the most popular and user-friendly email marketing platform out there.
It’s loaded with features for creating beautiful emails, automating workflows, running campaigns, handling subscriptions, and powerful analytics.
Pricing starts free for under 2,000 subscribers and email sends under 12,000/month. Paid plans are just $9.99/month for under 500 contacts.
Unlimited contacts and emails run $299/month. Generous free features make Mailchimp a top pick for cost-effective email marketing.
2. Sendinblue
Sendinblue is a capable all-in-one marketing platform. For email, they offer drag and drop builders, automation based on user behavior, advanced targeting options, AB testing, and CRM integration.
Their free plan allows 300 emails per day. Three paid tiers start at $25/month for unlimited emails to up to 300 contacts.
Plans scale up affordably while still providing robust features for the price. Transactional and SMS text messaging are also included.
3. MailerLite
If you want quality on a tight budget, MailerLite balances features and low cost well.
You get email creation tools, reusable templates, automation workflows, domain branding, plus landing pages, forms, and basic analytics.
Their free plan allows 1,000 subscribers and 12,000 emails per month, making MailerLite extremely budget-friendly for small operations.
Paid plans start at just $10/month for up to 1,000 subscribers. Scales up to 15,000 subscribers at $45/month.
4. Constant Contact
Trusted name Constant Contact offers easy-to-use email creation tools with pre-designed templates.
Campaign tracking, automated follow up emails, and integration with preferred marketing apps comes standard.
Free trial has full features. Paid plans start at just $20/month for up to 500 contacts, one of the cheapest rates available.
For unlimited contacts, rates go up to $45/month. Reliable deliverability and strong customer support appeal to smaller businesses.
5. SendPulse
SendPulse provides an affordable solution for automated and detailed email campaigns. Real-time reports help you monitor engagement.
Flexible pricing makes SendPulse attractive if you’re on a tight budget.
The free plan allows 15,000 emails per month, far exceeding most. Paid plans offer email and SMS marketing starting at only $9.95/month.
Unlimited scale plans get you robust email features affordable. API access provided too.
6. Omnisend
Omnisend specializes in tools tailored for ecommerce email marketing – cart abandonment, post-purchase followup, etc.
Automation rules and integration with platforms like Shopify optimize customer journeys.
New users get 15,000 free emails monthly. Paid plans start as low as $9/month for 20,000 subscribers.
For advanced tools and unlimited contacts, rates scale up affordably. Overall excellent value proposition for focused ecommerce email.
7. Moosend
Moosend makes email marketing simple, without sacrificing rich features and customization options for design and content.
Campaign builder intuitive and templates make getting up and running easy.
Their free forever plan allows 1,000 subscribers and 5,000 emails monthly. Two low-cost paid tiers start at $9 for 5,000 subscribers.
Highest plan at $79/month offers unlimited contacts and advanced features. Overall a budget-friendly option.
8. Mailjet
Mailjet focuses on helping you get to inbox and improves email deliverability with dedicated IP addresses and adaptive inbox technology. Automations available but interface is more technical.
Free tier allows 6,000 emails/month. Starting at $7, paid plans unlock sending up to 15,000 emails.
Unlimited plan at $199/month a good value for advanced features. Larger volumes get tiered pricing with discounts. Solid deliverability for the price.
9. Benchmark Email
With Benchmark, get the email marketing tools and automation you need at reasonable rates.
Customizable drag and drop builders, hundreds of mobile-responsive templates, advanced reporting and analytics included.
They offer an eternally free plan with 2,000 subscribers and 14,000 emails per month.
Unlimited plans start at $9 monthly for up to 500 subscribers, making this ultra-affordable for targeting smaller audiences. Deliverability and inbox placement rate highly.
10. Elastic Email
If you want email delivery speed and reliability on a budget, Elastic Email fits the bill. All plans come with dedicated IP addresses and deep analytics into email engagement.
The free tier allows a generous 5,000 subscribers and 40,000 monthly emails. Four paid plans are available starting at $10/month.
Excellent performance and antispam reputation makes them a cost-effective choice.
Conclusion
With email marketing, you don’t have to pay a fortune to see great results. The tools on this list enable sending compelling campaigns, automating workflows, andanalytics at affordable rates for any size business.
Compare these top cheap email service providers to find one that aligns with your budget and needs. Then start connecting with customers in a whole new way.
